3rd Annual
Wine & Weed Symposium
Hyatt Regency Sonoma Wine Country, Santa Rosa, CA
Thursday, August 8, 2019

Exploring the Collaborative & Educational Opportunities that Exist Between the Wine & Cannabis Industries

Add to My Calendar 08/08/2019 08:45 AM 08/08/2019 04:45 PM America/Los_Angeles Wine & Weed Symposium The legalization of recreational cannabis use will continue to have an impact on the wine industry, but how? In what ways might the two industries work together, and where could conflicts arise? Can the two industries learn for each other and establish a dialogue? The 2019 Wine & Weed Symposium will open with Corey Beck, CEO & Winemaking Chief of The Family Coppola, to share their company story of venturing into the cannabis industry and what they’ve experienced as a result. The remainder of the event will be largely focused on bringing together wine & cannabis industry thought leaders & innovators to review emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, alcohol beverage companies investment activity in cannabis and more. Hyatt Regency Sonoma Wine Country, 170 Railroad St, Santa Rosa, CA 95401 Wine Industry Network info@wine-weed.com false MM/DD/YYYY 1000 Wine-Weed-Symposium
Speaker

Opening Keynote:

Corey Beck

CEO & Winemaking Chief / The Family Coppola

The legalization of recreational cannabis use will continue to have an impact on the wine industry, but how? In what ways might the two industries work together, and where could conflicts arise? Can the two industries learn for each other and establish a dialogue?

The 2019 Wine & Weed Symposium will open with Corey Beck, CEO & Winemaking Chief of The Family Coppola, to share their company story of venturing into the cannabis industry and what they’ve experienced as a result. The remainder of the event will be largely focused on bringing together wine & cannabis industry thought leaders & innovators to review emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, alcohol beverage companies investment activity in cannabis and more.

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Registration is OPEN

Early-Bird Price: $250

Regular Price: $295

Includes Access to the Symposium Sessions, Table-Top Exhibits, Lunch, and Networking Social.

Symposium Program & Schedule



Registration / Check-In / Coffee & Pastries

7:30am - 8:45am

Sponsored By:

Enter through the Hyatt's Main Lobby and follow the signage to the Symposium's registration / check-in area. Grab your name badge then hang out and mingle while enjoying some coffee and breakfast pastries before the symposium begins.

Cannabis Sensory Experience

All Day in the Exhibits Area

Cannabis Sensory Experience

We all know that wine offers a beautiful experience of sensory exploration. From sniffing, swirling, looking for "legs", taste and mouthfeel - and of course then evaluating in a discussion. Your senses are fully engaged. So what about cannabis, is there a full sensory exploration for this plant as well?

Join Garden Society and our Wine & Weed Symposium partners as we explore cannabis with sophistication and fun while learning to evaluate for quality and desired effect.


Sensory Stations


Smell

Just like wine, cannabis contains terpenes which cause you to call out the “peppery” notes in a Cabernet or the “citrus-y” flavors of a Sauvignon Blanc. In cannabis, you can pick up notes of pine in an indica strain from the terpene pinene, or the skunky smell of Sour Diesel. These smells actually come from the same terpenes that produce the unique identifiers in wine!

Sight

Examine whole cannabis plants, flowers and leaves as we teach guests about identifying between Indica, Sativa and Hybrid. Much like you’d look at cluster of grapes and leaves to determine the varietal of a grapevine!

Touch

Touch a cannabis plant! The leaves, the flowers, learn what a properly cured plant should feel like – and why that’s important to the cannabis experience. Are the leaves rough, smooth? Are the flowers sticky, spongy?

Taste

As you smell and identify terpenes in different strains of cannabis, you will also have the opportunity to taste foods that share similar terpene profiles to certain cannabis strains.

Feeling

This station is dedicated to talking about the sensation one may have when consuming cannabis. Different methods of consumption, feelings they may produce, and how to safely consume cannabis.

Welcome / Introduction + Opening Keynote

8:45am - 9:30am

Introduction + Opening Keynote

Corey Beck, CEO & Winemaking Chief of The Family Coppola, will share with the audience the company story and reasons behind leveraging the success and brand equity of the Coppola name to venture into the cannabis industry.

Welcome / Introduction

George Christie

President & CEO / Wine Industry Network

Opening Keynote

Corey Beck

CEO & Winemaking Chief / The Family Coppola

Sales and Consumer Trends in the Cannabis Industry

9:30am - 10:00am

Description

This session, presented by Headset CEO, Cy Scott, will focus on the explosive growth the cannabis industry is experiencing with special emphasis on emerging consumer purchasing trends and behavior in recreationally legalized markets. Based on real-time sales data, this presentation will provide a detailed look at how different cannabis categories and products are performing and what we can expect to see going forward.

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Moderator

George Christie

President & CEO / Wine Industry Network

Speaker

Cy Scott

CEO / Headset, Inc

Break: 10:00am - 10:15am

The Beverage Industry's Investment in Cannabis; What Does It Mean Long Term?

10:15am - 11:00am

Description

What’s driving the investments in cannabis by alcohol beverage companies? What have the companies that invested early experienced? What can we expect in the near future? How is the regulatory environment, especially at the federal level, impacting investment decisions and what can we expect long and short term?

This session will provide an overview of investment activity in the cannabis industry, with special emphasis on those involving alcohol beverage companies. The panel will also share their perspective on the potential opportunities for legal CBD, industrial hemp, and the beverage category in particular.

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Moderator

Joyce Cenali

Founding Partner & Chief Operating Officer / Big Rock

Speakers

David Friedman

CEO / VividGro

Marc Hauser

Counsel & Vice Chair / Cannabis Practice Group at Reed Smith LLP

Joe Rogoway

CEO, Managing Attorney / Rogoway Law Group

Break: 11:00am - 11:15am

Leveraging Your Brand Equity; Wineries Partnering with Cannabis

11:15am - 12:00pm

Description

Is your winery’s brand equity transferable to the cannabis industry and specific products in particular? What about cannabis and winery events? What results have we seen so far? What are the pitfalls you should avoid? Can these two industries collaborate to drive more tourism?

This session, featuring subject matter experts, will look at the early results of wineries who have partnered with cannabis companies and other collaborations we can expect going forward.

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Speakers

Jamie Evans, CSW

Founder / The HerbSomm

Omar Figueroa

Founder / Law Offices of Omar Figueroa

Jared Giammona

Founder / The Sonoma County Experience

Devin Ruddick

Direct to Consumer Sales Manager / Hook & Ladder Winery

Lunch

12:00pm - 1:15pm

Enjoy a beautiful outdoor buffet lunch in the Knights Valley Garden specially prepared by the Hyatt Regency Sonoma Wine Country Chef.

The Cannabis Impact on Wine

1:15pm - 2:00pm

Description

Is cannabis taking market share away from wine and long term, should the wine industry be wary of weed? This session, presented by Jessica Lukas of BDS Analytics, will provide data driven insights into how cannabis is impacting the alcohol beverage category as a whole, and wine, in particular. The presentation will highlight trends in states where recreational consumption is legal and draw comparisons to states where it is not.

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Moderator

George Christie

President & CEO / Wine Industry Network

Speaker

Jessica Lukas

VP, Consumer Insights / BDS Analytics, Inc.

Break: 2:00pm - 2:15pm

Marketing Lessons from Cannabis; What Can Wine Learn?

2:15pm - 3:00pm

Description

Like wine, the cannabis space is and will continue to be, incredibly crowded and competitive. However, unlike wine, the emerging cannabis industry is much less encumbered with the history and tradition of how products are packaged and promoted. The results of this freedom are outstanding and innovative packaging coupled with positioning grounded in authenticity.

This session will highlight some of the best examples of creative marketing on display in the cannabis industry and highlight important takeaways for the wine industry.

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Moderator

Kathleen Murphy

VP, Innovation & New Business Development / The Family Coppola

Speakers

Zack Darling

CEO / The Hybrid Creative

Ann Peltz

Vice President Marketing / Left Coast Ventures

Ed Rice

Managing Director / Affinity Creative Group

Break: 3:00pm - 3:15pm

Women, Wine & Weed + Closing Remarks

3:15pm - 4:00pm

Description

There is an incredible number of talented women emerging as leaders in the cannabis industry. Within that group, there are more than a few notable examples who have come from the wine industry and are now applying their experience and expertise in moving the cannabis industry forward. They are impacting production, marketing, events, legal and sales and they are just getting started. What are the opportunities and how are they different from other industries? How do their backgrounds in wine help? This panel of skilled, successful women will address these questions and more in this interactive session.

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Speakers

Rachel Burkons

Co-Owner / Altered Plates

Liz Gehl

Founder, Chief Recruiter / Gehl Search Partners

Tracey Mason

Chief Strategy & Innovation Officer / Cannacraft, Inc.

Stephanie Honig

Director of Sales and Communications / Honig Vineyard & Winery

Karli Warner

Co-Founder, VP of Marketing & Communications / Garden Society

Networking Social

3:00pm - 4:45pm

Sponsored By: Proteus 420

Finish the day visiting with sponsors, exhibitors and other attendees at a networking session featuring hors d'oeuvres and selected wines.

Meet The Experts

Submit Your Questions

To ensure we meet your expectations and provide an interactive, productive conference, we’d like to find out what your specific questions are in regards to Wine and/or Cannabis.

Click the button below to head over to Sli.do and get started.

Submit Questions



Speaker Bios

Speaker

 Corey Beck

CEO & Winemaking Chief / The Family Coppola

Topic: Opening Keynote


CEO & Winemaking Chief Corey Beck has more than 20 years of experience in the wine industry. Corey began his career in viticulture quite by accident, tagging alongside his grandfather who was the vineyard manager for Napa Valley’s renowned Chateau Montelena. Born and raised in Calistoga, Corey spent summer vacations working in the vineyards.

Upon earning his degree in Fermentation Science from the University of California at Davis, Corey returned to Chateau Montelena as their Cabernet Sauvignon Cellar Master, working with grapes his grandfather had planted in the 1970s–from the same vineyards that gained international recognition in the famous Judgment of Paris tasting. Wanting to broaden his repertoire, Corey joined Inglenook (formerly Rubicon Estate, Niebaum-Coppola) in 1998 as their assistant winemaker.

In 2006, the Coppola family purchased the historic Château Souverain property in Sonoma County, providing a home for the ever-popular Diamond Collection wines, and appointed Corey as director of winemaking and general manager. In the four years following what would become Francis Ford Coppola Winery, Corey worked alongside Francis to help revitalize the property and expand the wine operation. In 2010, after extensive renovations, the winery debuted new tasting rooms, two restaurants, a swimming pool and more. Not only did Corey oversee major components of the hospitality renovation, he also made improvements to the bottling line and winemaking facility, growing the wine portfolio to encompass distinct Sonoma County wines. In 2013, he spearheaded the purchase of the former Geyser Peak facility and vineyard acquisition and transformed that property over the next few years into what is now Virginia Dare Winery. In 2014, Corey was promoted to president of The Family Coppola’s winegrowing endeavors in Sonoma County, managing all business operations, while simultaneously continuing his role as director of winemaking.

In addition to managing two compelling destination wineries, Corey and his team have created a strong grower relations program that their growers rely on and admire. From their hands-on techniques in the vineyards to their valuable winemaking goals and analytical feedback, Corey and his team are often regarded as leaders in the wine industry, known for their innovative and engaging approach to their network of 150+ grapegrowers.

A respected member of the Sonoma County community, Corey is a past president of the Sonoma County Vintners and is regularly involved in a variety of wine industry symposiums and advisory councils. In November 2016, Wine Business Monthly named Corey one of the “Top 50 Leaders,” one of the most sought-after wine industry recognitions.

When asked about his true winemaking passion, Corey’s answer is always Petite Sirah. It’s not just Corey’s favorite varietal, it was a passion of his grandfather’s and one of the primary reasons Corey chose winemaking as a career.

“Harvest is not only about turning grapes into wine, but it’s a reflection of Mother Nature’s work throughout the growing season.”– Corey Beck


Speaker

 Rachel Burkons

Co-Owner / Altered Plates

Topic: Women, Wine & Weed


Rachel Burkons is the co-founder of Altered Plates, a cannabis hospitality company whose mission is to create high-end culinary experiences driven by education. After over a decade working in the wine and spirits industry as the Associate Publisher at The Tasting Panel Magazine and the SOMM Journal, Rachel and her brother, Chef Holden Jagger, founded Altered Plates in 2016. Since then, they have partnered with brands from across the country to develop standards of service that are revolutionizing both the hospitality and cannabis spaces. Altered Plates is currently working on opening one of the world’s first cannabis restaurants, Chroma Lounge in the City of West Hollywood.

Rachel also consults with mainstream hospitality industry brands curious about the cannabis space with her company, Smoke Sip Savor, and is a frequent contributor to national print publications, including the SOMM Journal, where she serves as Cannabis Editor, and is the Lead Community Organizer for the Los Angeles chapter of Crop-to-Kitchen, a nonprofit community dedicated to building pathways to legalize cannabis cuisine in California.

You can reach Rachel at www.smokesipsavor.com


Speaker

 Joyce Cenali

Founding Partner & Chief Operating Officer / Big Rock

Topic: The Beverage Industry's Investment in Cannabis; What Does It Mean Long Term?


Joyce leads operations at Big Rock Partners, a strategic advisory firm serving investors and companies at the intersection of food, hospitality and cannabis. Their portfolio includes PharmaCann, Cannacraft, Phylos, Henry’s Original, Kikoko, Sonoma Hills Farm, Garden Society, Sava, and others. She previously founded a boutique artist management firm, and lead business development, licensing and partner integrations for e-commerce start-ups. A long time craft cannabis cultivator, she co-founded of an Emerald Cup winning operation, and served as Co-Chair for Women Grow, Sonoma. She attended Smith College, and lives with her wife and puppy children in San Francisco.


Speaker

 George Christie

President & CEO / Wine Industry Network

Topic: Welcome / Introduction , Sales and Consumer Trends in the Cannabis Industry , The Cannabis Impact on Wine


George Christie, a New Jersey native, settled in Sonoma County after college in 1991 where he quickly realized that the wine industry was where he wanted to concentrate his efforts. Since that time, he has been involved in nearly every aspect of the wine industry, from vineyard operations and grower relations to distributor realignments and national marketing campaigns. Always an active member in the wine community, Christie has also held board positions with the Russian River Wine Road, Winegrowers of Dry Creek Valley and the Sonoma County Vintners. In 2008, George and his wife Tami, along with the Saini Family, partnered to create Saini Vineyards, a winery specializing on Old Vine Zinfandel from Dry Creek Valley.

In 2009, with Elizabeth 'E' Slater, George launched the Wine Industry Network (WIN). What began as an online directory has evolved over the years into one the leading B2B marketing and media companies serving the wine industry. WIN works with over 600 industry product and service providers and produces the Wine Industry Expo (WIN Expo), the 2nd largest trade show for the wine industry, along with the Wine & Weed Symposium, the Wine Industry Advisor news site and the Afternoon Brief daily news email with over 35,000 industry subscribers.


Speaker

 Zack Darling

CEO / The Hybrid Creative

Topic: Marketing Lessons from Cannabis; What can Wine Learn?


Zack Darling is the CEO (Chief Eternal Optimist) at The Hybrid Creative, a thriving digital creative agency in Santa Rosa, Ca. focused on cannabis, hydroponics and medical marijuana ventures. The Hybrid Creative brings to the table a wide variety of skills with a primary focus on brand strategy, design, product packaging, web development and marketing solutions. The agency was recently acquired by cannabis industry heavy hitters Kush Bottles, a move that will help to grow The Hybrid into an international creative force in a quickly expanding industry. Zack launched his first design business, Greenfield Graphics, in 1997 where he first began creating brands and marketing materials for the music industry, sustainable ventures, and the young hydroponics industry. Since then, he has acted as Creative Director for thousands of industry-related projects. He has been a featured speaker at The Emerald Cup, International Cannabis Business Conference, California Cannabis Industry Association Conference, National Cannabis Bar Association, Cannacon, Cannabis Marketing Association, Elevated Cannabis Compliance Conference, Women Grow, Sonoma County Grower’s Alliance events and many others.

The Hybrid Creative is known as California’s homegrown creative agency due to the lifelong immersion Zack has had in the industry’s rich and colorful history. Having been raised on Greenfield Ranch, an intentional community in the hills of Mendocino County in the Emerald Triangle, Zack has been exposed to the cannabis culture his entire life and is truly “second generation.” With a broad perspective that ranges from the front lines of the war on drugs to building brand strategy for many of California’s most prominent cannabis businesses, Zack offers unique context and perspective toward the importance of building a meaningful brand. As a public speaker, panelist or workshop facilitator, Zack’s charismatic presentation style brings to light the importance of creating value-based brands and provides useful tools to the audience. His keen ability to turn the focus of the conversation away from the stage and toward the attendees leaves them with a sense that they have taken important steps in the soul-searching process of building or growing their cannabis brand.


Speaker

 Jamie Evans, CSW

Founder / The HerbSomm

Topic: Leveraging Your Brand Equity; Wineries Partnering with Cannabis


Jamie Evans is the founder of The Herb Somm, a cannabis blog and lifestyle brand that is focused on the gourmet side of the industry. She is an educator, host, and writer specializing in cannabis, CBD, food, recipes, wine, and the canna-culinary world. As a well-known CBD and cannabis personality, Jamie has been contributing to POPSUGAR, MARY Magazine, and The Clever Root magazine specializing in cannabis and CBD lifestyle features for the modern consumer. In addition, Jamie is the co-editor of GoldLeaf's acclaimed Cooking Journal and is working on a book to be published by Fair Winds Press of Quarto Publishing Group scheduled to release next spring 2020.

As an industry leader, Jamie was also recently named as one of Wine Enthusiast Magazine’s Top 40 Under 40 Tastemakers in 2018 and as a 2018 Innovator by SevenFifty Daily, both recognizing her efforts in the cannabis industry. Alongside her work in the cannabis space, Jamie has over eleven years of wine industry experience and is a Certified Specialist of Wine.


Speaker

 Omar Figueroa

Founder / Law Offices of Omar Figueroa

Topic: Leveraging Your Brand Equity; Wineries Partnering with Cannabis


Omar Figueroa is a graduate of Yale College, Stanford Law School, and the Trial Lawyers College. He believes in lifelong learning, and this year completed an Executive Education program for directors of corporate boards at the Wharton School in Pennsylvania. He founded the Law Offices of Omar Figueroa in San Francisco in 1998, and has more than two decades of experience practicing cannabis law in the Golden State. The Law Offices of Omar Figueroa is one of the leading cannabis licensing, regulatory compliance, and intellectual property law firms in California.

Omar regularly teaches Continuing Legal Education (CLE) courses to lawyers on cannabis-related subjects and has presented to numerous professional associations, including the Bar Association of San Francisco, the Sonoma County Bar Association, and the National Cannabis Bar Association.

Omar is a Director and Founding Lifetime Member of the National Cannabis Bar Association, a Lifetime Member of the NORML Legal Committee, and recognized in the prestigious Distinguished Counsel’s Circle of NORML. Omar is a past recipient of the Hunter S. Thompson Scholarship awarded by Colorado NORML. Omar is an active and contributing member of the Sonoma County Cannabis Advisory Group.

Omar founded a legal publishing company to publish the legal reference series Cannabis Codes of California. The latest version, a carefully curated compendium entitled “California Cannabis Laws and Regulations: 2019 Edition", is now available on Amazon in hardcover and Kindle versions. Omar's expertise with regard to cannabis is not merely legal; he is an expert at judging world-class cannabis as well, and has served as one of the judges for the world-famous Emerald Cup in Northern California.


Speaker

 David Friedman

CEO / VividGro

Topic: The Beverage Industry's Investment in Cannabis; What Does It Mean Long Term?


David Friedman is the CEO of VividGro, a leader in advanced-applications of Agricultural technology (AgTech). Friedman is also the founder of the Panther Funds which have invested over $5 Million in 20 cannabis companies. Friedman is the former CEO of MJIC and successfully managed the company’s restructuring in 2015/2016. He also co-created the current algorithm for the Marijuana Stock Index for MJIC. MJIC is expected to IPO in June of 2019 on the CSE. Friedman is an investment and operations executive with over 25 years in venture capital, mergers & acquisitions and corporate finance. As President of VividGro, David is exploring the new frontier of the business of AgTech, an industry that is exploding with the recent legalization of cannabis across the nation and the effort to feed an ever increasing population. David has appeared on numerous networks and news programs as a leader in the business of cannabis, as well as running his own cannabis media organization and summit series.


Speaker

 Liz Gehl

Founder, Chief Recruiter / Gehl Search Partners

Topic: Women, Wine & Weed


Liz Gehl is the Founder and CEO of Gehl Search Partners, an executive search firm that focuses on cannabis and adult beverage recruitment. GSP provides consulting services to companies within these highly regulated industries to help make smart hiring decisions that promote strategic growth and increase market share. GSP is responsible for creating high performing executive teams in both the wine and cannabis industries within start-up environments, as well as during restructuring and reorganization periods. As a lifelong Sonoma County resident, and a 20-year medicinal cannabis consumer and Human Resources professional, Liz has been thrilled to be able to combine her three passions - Recruiting, the Wine/Beer/Spirits industry, and the Cannabis Industry.


Speaker

 Jared Giammona

Founder / The Sonoma County Experience

Topic: Leveraging Your Brand Equity; Wineries Partnering with Cannabis


Born and raised in Sonoma County, Jared has a great appreciation of everything that Northern California has to offer. He’s been fortunate enough to spend a great deal of time around three of its main industries - cannabis, wine and craft beer. Although his family has a rich wine history in the Napa Valley, he’s chosen to focus on cannabis to help remove the stigma, and educate the public around the newly legal industry through unique experiences with his tour company, The Sonoma County Experience.


Speaker

 Marc Hauser

Counsel & Vice Chair / Cannabis Practice Group at Reed Smith LLP

Topic: The Beverage Industry's Investment in Cannabis; What Does It Mean Long Term?


Marc Hauser is Counsel and Vice-Chair of the Cannabis Practice Team at Reed Smith LLP, a global law firm with over 1,800 lawyers worldwide. Marc’s entire practice is focused on the cannabis industry, working with his colleagues to provide sophisticated legal services to industry participants across the nation, and helping companies deal will all aspects of doing business in a constantly-shifting legal environment. Reed Smith’s Cannabis Practice Team has over 40 senior lawyers considering what makes cannabis different.

Marc has over 20 years of experience as a corporate deal and capital markets lawyer, spending the bulk of his career as personal deal counsel for Sam Zell, a Forbes-listed billionaire and active investor in Chicago. As in-house counsel, Marc advised his colleagues on billions of dollars of complex transactions across industries and asset classes. Working alongside investment, tax, and accounting professionals, Marc developed a practical, business-oriented approach to advising his colleagues on sophisticated deal structures and risk tolerance.

Marc is a member of the Napa Valley Cannabis Association, the California and Illinois state bars, the National Cannabis Bar Association, and the Napa Valley Bar Association. Marc graduated cum laude from Northwestern University School of Law, where he was an editor of the Law Review, and with honors in history from Northwestern University.


Speaker

 Stephanie Honig

Director of Sales and Communications / Honig Vineyard & Winery

Topic: Women, Wine & Weed


Stephanie Honig was born in Havertown, Pennsylvania. When she was six years old, she moved with her family to Buenos Aires, Argentina. Stephanie moved to Florida in 1994, where she attended Florida International University, graduating in 1997 with a Bachelor’s degree in Hotel and Restaurant Management. While attending FIU she also spent time in Europe, studying at Oxford Brookes University in England. She then moved to Philadelphia and worked as a Sales Manager for Marriott Corporation.

In 2000, she moved to New York to pursue a career in the wine industry. While in New York, Stephanie worked as a Sales Manager for Clicquot, Inc., and in National sales for Rudd Winery. In 2005, she earned the WSET (Wine & Spirit Education Trust) Higher Certificate and the WSET Diploma. Stephanie left Rudd Winery in 2006 to import her own wine brand from Argentina. She also taught wine classes at the French Culinary Institute in New York and at Florida International University.

In 2006, she moved to Napa Valley and married Michael Honig. Stephanie travels the globe developing Honig’s international and national presence and handles the public relations for the business. She has chaired the Public Relations Committee and serves on the Marketing Committee and the International Ambassadors Committees at the Napa Valley Vintner Association. She is active in raising funds for Type 1 diabetes research (her oldest daughter has the disease) and for gun violence. She is certified as a Feng Shui consultant and is a founding board member of the Napa Valley Cannabis Association. She lives on the Honig property in Rutherford with her husband Michael, their daughters Sophia and Lola, sons Sebastian and Santiago, and their dogs Raisin, Hunter and Dulce.


Speaker

 Jessica Lukas

VP, Consumer Insights / BDS Analytics, Inc.

Topic: The Cannabis Impact on Wine


Prior to joining BDS Analytics and the wild world of cannabis data, Jessica Lukas spent ~10 years working with top global CPG and Beverage Alcohol companies at Nielsen Innovation (BASES) and at Dr Pepper Snapple Group. After taking a short break to develop and launch an app with a business partner, Jessica returned to data analytics—but this time for weed. BDS Analytics is now her home, and she leads client engagement. BDS Analytics is headquartered in Boulder, CO and is the leader in data, market research, analytics, and consumer insights for the cannabis industry. She helps clients (inside and outside the industry) understand the evolution of the cannabis market and Consumer in order to assess the opportunity and/or threat and drive strategic decisions. AND given her many years spent working within Beverage Alcohol, the interaction, overlap, substitutability, pairing of Cannabis + Alcohol is a particular focus and passion.


Speaker

 Tracey Mason

Chief Strategy & Innovation Officer / Cannacraft, Inc.

Topic: Women, Wine & Weed


Tracey Mason joined CannaCraft in February 2019 after creating innovative products in the CPG space for over 25 years. Her prior experience includes serving as CMO at Terravant Wine Company, SVP of Marketing and Innovation at Purple Wine and Spirits, EVP of Global Marketing for Clos Du Val Winery, VP of Global Innovation at Treasury Wine Estates, Director of Innovation at Diageo and VP of Sales and Marketing at Epic Wines.

Before joining CannaCraft, Mason co-founded House of Saka, a line of luxury, cannabis-infused products while simultaneously serving as President of M3G-Inc, a leading sales and marketing consultancy group she founded in 2013. She has a BA in Politics from St. Joseph’s University in Philadelphia with further graduate study at Albertus Magnus College in New Haven.


Speaker

 Kathleen Murphy

VP, Innovation & New Business Development / The Family Coppola

Topic: Marketing Lessons from Cannabis; What can Wine Learn?


Kathleen Murphy, Vice President of Innovation and New Business Development, is responsible for establishing new business ventures and unique partnerships for The Family Coppola outside of food and wine. Murphy defines an outside-the-box approach to marketing paired with her ability to meet the vision of Francis Ford Coppola.

Kathleen was responsible for spearheading Francis Ford Coppola’s entrance into the cannabis space with the Coppola Grower’s Series. Leveraging consumer insights from the wine industry and applying them to the cannabis industry, the Grower’s Series is a limited edition collection for cannabis curious consumers to discover, and rediscover, cannabis. The initial Coppola offering is an appellated flower sampling kit with three distinct strains along with smoking accessories.

Kathleen’s professional background includes +15 years of global and domestic wine & spirits industry experience. Prior to joining The Family Coppola, Murphy led the innovation pipeline of new products at Constellation Brands, worked on global teams with Diageo in the Netherlands, managed international brand development for Campari in Monaco, and championed marketing strategies for E&J Gallo in Latin America, Benelux, France and Spain.


Speaker

 Ann Peltz

Vice President Marketing / Left Coast Ventures

Topic: Marketing Lessons from Cannabis; What Can Wine Learn?


Ann Peltz is Vice President of Marketing at Left Coast Ventures, a diversified cannabis company specializing in cultivation, manufacturing, brand development and distribution. Left Coast Ventures and its subsidiaries are working to shape the future of the legal cannabis industry in the United States through acquisitions, investments, and incubation while building a respected portfolio of top-shelf brands. Wholly owned, licensed, and distributed brands in Left Coast Venture’s portfolio include Marley Natural™, Mind Your Head™, Headlight™, Chill™, and SoulSpring™.

Previous to joining Left Coast Ventures, Ann was VP Marketing for a wine direct selling business, The Perfect Sip, led marketing efforts for Barefoot Wine and Bubbly at E&J Gallo Winery, owned and operated her own marketing strategy consulting firm, and ran corporate branding at Shaklee, the largest natural nutrition company. She earned her MBA from Stanford Graduate School of Business and a BA from St. Mary’s College of California.


Speaker

 Ed Rice

Managing Director / Affinity Creative Group

Topic: Marketing Lessons from Cannabis; What can Wine Learn?


Ed Rice serves as Managing Director of the Brand Design team for Affinity Creative Group, a leading agency providing branding and design, digital media and retail activation marketing services for wine, spirits, beer and other image-intensive categories. The firm is located along Officer’s Row on Mare Island, a former Navy base in Northern California.

Ed has over two decades of experience in agency management, account supervision, brand strategy, identity and design, and client development. He began his creative career at Landor Associates, the international brand consultancy, where he built their beverage practice with particular emphasis on wine and spirits. For Landor, Ed eventually opened a Seattle office and studio, with a staff of 60, after leading the team that won the Microsoft account.

Ed also understands what it’s like to be on the client side of the desk, having served as Global Brand & Marketing Director at THX Ltd., the entertainment technology company founded by George Lucas. It was there he learned the value of movie trailers, animated characters and theatrical trade shows.

Early in his career, Ed endured long cruises across the Pacific, directed Naval Gunfire Support exercises and often stood watch on the ship’s bridge as an officer in the U.S. Navy.

Prior to his time at sea, Ed attended the Wharton School of Business at the University of Pennsylvania, earning a BS in Economics. After moving to the west coast, he acquired his MBA from Pepperdine University, graduating summa cum laude.

Ed lives in the San Francisco Bay Area with his wife Caren and a neurotic Border Collie, Maya. Their son, Kevin, is a recent graduate from the University of California, Davis, College of Agricultural & Environmental Sciences.


Speaker

 Joe Rogoway

CEO, Managing Attorney / Rogoway Law Group

Topic: The Beverage Industry's Investment in Cannabis; What Does It Mean Long Term?


Joe Rogoway is the CEO and Managing Attorney for Rogoway Law Group, a cannabis focused law firm with offices in Los Angeles, San Francisco, and Santa Rosa. Widely recognized as a thought-leader in the cannabis industry, Joe has dedicated his academic and professional career to cannabis law reform, regulation, and the representation of businesses. As a trial attorney, Joe conducted dozens of jury, bench, and administrative trials. As a political advocate, Joe was the author and co-proponent of several state ballot initiatives seeking to end cannabis prohibition in California. Today, Joe leads the Firm dedicated to assisting businesses with their corporate, compliance and litigation needs. Joe resides in Sonoma County, California with his wife and 2 children.


Speaker

 Devin Ruddick

Direct to Consumer Sales Manager / Hook & Ladder Winery

Topic: Leveraging Your Brand Equity; Wineries Partnering with Cannabis


Devin grew up in Sebastopol, California where he gained an affinity for wine, food, and travel. After attending college at the University of Oregon in Eugene, he returned to California and began working in hospitality while finishing his Bachelor’s degree at Sonoma State University.

Devin joined Hook & Ladder in March 2006, facilitating the grand opening of the tasting room. With the successful launch completed, he left to explore Western Europe. Living mainly in Paris, he was drawn to the role wines played in daily life in the vineyard regions of France.

After his return, he honed his hospitality skills at the winery while eagerly absorbing detailed knowledge of grape growing and winemaking, even working as a member of the harvest team during the 2007 vintage. After two years of bartending and extended travel, Devin came back to his roots in Sonoma County and took over leadership in the Tasting Room and eventually the Direct to Consumer channel at Hook & Ladder Vineyards & Winery.

Devin sits on multiple wine tourism boards and is currently the Vice President on the Executive Board for Wine Road Sonoma County. He and his wife Talena continue to explore wine regions all over the world. They live in Ukiah with their two children, enjoying the abundance and beauty of Northern California. Devin can often be found at the winery pouring in the tasting room and sharing his enthusiasm of wine, music, travel, and sports.


Speaker

 Cy Scott

CEO / Headset, Inc.

Topic: Sales and Consumer Trends in the Cannabis Industry


Cy Scott is co-founder and CEO of Headset, Inc., turning retail data into real-time cannabis market insights. Headset helps companies in cannabis succeed by promoting better decision making via market intelligence offerings and operational insights in a sleek, intuitive and easy-to-use package. Prior to founding Headset, Cy co-founded Leafly. Since Leafly’s inception in 2010, Cy helped to grow the site into the world’s leading cannabis information resource, a model of a successful ancillary brand in this new emerging industry. Along with his work at Headset, Cy founded a monthly Cannabis Tech Meetup hosting cannabis entrepreneurs and technology developers, which has now expanded into multiple regions throughout the US. Cy’s favorite strain is Tangie.


Speaker

 Karli Warner

Co-Founder, VP of Marketing & Communications / The Garden Society

Topic: Women, Wine & Weed


Karli began her career in the wine industry at a boutique PR agency in Napa, learning the ropes of pitching and building media relationships while also expanding her wine education. Building her repertoire in food and wine, both professionally and personally, she quickly began exploring other aspects brand and event marketing in those fields. As her career progressed she moved to Constellation Brands, the world’s leading wine company, where she learned firsthand the importance of partnerships and cross-brand collaboration to become a top-tier marketer. Through thoughtful storytelling, pitching and partnerships, Karli landed media coverage for brands on the Today Show, and in national publications such as the Wall Street Journal, Wine Spectator and Food & Wine magazine.

During her time at Constellation, Karli helped launch a wine brand that, at the time, she didn’t know would eventually shift her career from wine to cannabis – which is where her Garden Society story begins. A former wine industry peer, Erin Gore founded Garden Society, a cannabis company focused on women’s wellness, in 2016 and shortly thereafter asked Karli to join the team to lead their marketing and communication efforts. Together and with their third partner, Matthew Bartlett, they have quickly built a well-recognized luxury cannabis brand that has garnered the interest of the Today Show, CNBC, Marie Claire, Los Angeles Times, Forbes and many more.

As she loved telling the story of wine - from vine to glass – she is even more so passionate and personally touched in telling the Garden Society story, from seed to delectable confection. As a working mom and wife to a cancer survivor, she knows the positive wellness impact low-dose edible cannabis can have on the mind, body and soul.


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