The legalization of recreational cannabis use will undoubtedly have an impact on the wine industry, but how? In what ways might the two industries work together, and where could conflicts arise? Can the two industries learn for each other and establish a dialogue?
The 2nd Annual North Coast Wine & Weed Symposium will address those questions and more. Topics will be focused on new rules and regulations, discussing the potential impact of canna-tourism on wine as well as highlighting collaborative opportunities between the two industries, like wine and cannabis events. In addition, this year will feature dedicated sessions for cannabis industry attendees to learn from their wine counterparts, specifically on direct to consumer marketing as well as distribution strategies and distributor management.
The conference will feature experts from both industries along with 40 tabletop exhibitors and will include breakfast, a beautiful outdoor lunch buffet, specially prepared by the Hyatt Regency Sonoma Wine Country Chef. Attendees will also have the opportunity to take part in a special end-of-day networking social featuring local wines.
Includes Access to the Symposium Sessions, Table-Top Exhibits, Lunch, and Networking Social.
* = These sessions occur at the same time, in different rooms.
The day will kick-off with opening remarks from CannaCraft CEO, Dr. Bill Silver, Ph.D, "The North Coast is the epicenter for cannabis cultivation in America and it has been critical that as state regulations are implemented, the North Coast is driving the conversation."
The rules & regulations around cannabis continue to evolve at a rapid pace and can be drastically different from one county, or town, to the next. This session, with Hezekiah Allen, Executive Director of Cal Growers Association, Hilary Bricken, Partner, Harris Bricken, and Erin Carlstrom, Senior Counsel of Dickenson, Peatman and Fogarty, will provide an update and overview of the latest changes in regulations at the state level and local level, along with any expected changes to take place in the upcoming year.
Growing cannabis commercially can be very profitable, but beyond the licensing requirements, what other hurdles exist? As more states look to legalize the recreational use of cannabis, the conversation around what impact legalization will have on Beverage Alcohol remains controversial. Jessica Lukas, of BDS Analytics, will provide a data-rich perspective on this topic and insight into who the cannabis consumer is and what overlap exists with regard to wine purchase behavior. Jessica will discuss the current state of the cannabis market, including the changing face of the new user. She will also present where the data sees the cannabis market headed in the short-term, and where it is likely to go in the long-term.
The number of high-end wine and cannabis events are growing in and around the bay area, but are wineries legally allowed to participate? Who is running them and how have participating wineries benefited? What things are they allowed to do, and what things must they avoid? Who attends?
These questions and more will be addressed by an expert panel experienced with wine and cannabis events, and who also have a background in the wine industry. Learn about the events they’re producing and have your questions addressed in this interactive session.
The North American Wine Industry consists of enormous publicly held wine conglomerates, large family owned companies, but mainly thousands of small, privately owned wineries. How do these artizan producers compete with limited resources? How do they garner attention from trade, media and consumers? How are they able to succeed in such a competitive environment?
Many of the same challenges that small wineries have overcome are the same that small cannabis producers are facing now. This workshop will highlight what has worked for wine and how many of those tactics are applicable to the cannabis industry.
Wine industry marketing and branding expert, Tammy Boatright, will share her knowledge and experience to highlight how some small wineries are not only able to sustain their business, but grow their sales, expand their margins and build their brands in a profitable, yet resourceful way.
Menu coming soon...
The cannabis industry landscape changes quickly and trends seem to spring out of the ground, some taking hold with others dying off almost as rapidly as they appeared. From HelloMD’s bird’s eye view in the marketplace, watching patterns as they emerge allows us to see where the industry may be headed.
From cannabis going seriously mainstream and politicians going pro-cannabis, to the new star cannabinoids that are showing up as the headliners in new products, to Big Pharma and their interest in entering the market, 2018 is shaping up to be an interesting year. Let’s take a look at the top cannabis trends dawning and where they are taking us.
This session features Pamela Hadfield, co-founder of HelloMD.com, the largest, most active medical cannabis community online today. Pamela will share her knowledge and experience on the evolution of cannabis as a wellness product along with current trends and consumer demographics.
Cannabis tourism is coming to the North Coast, no one disputes it, but the impact on the region, and the wine industry specifically, remains debatable. Will the two industries work together to drive more visitors or just compete for the consumers we already have?
Tourism industry expert, Brian Applegarth, Founder of Emerald County Tours & California Cannabis Tourism Association, will present his perspective on how he believes the canna-tourism industry to evolve over the upcoming years and what impact it will have on the region’s economy. Brian will also share his predictions on how the wine and cannabis industry will co-exist in what is already a very competitive landscape for tourist attention and dollars.
Cannabis Infused Wine? Distributor management and marketing talent? Winery branded cannabis products? Investment opportunities? Service professionals?
Wineries, wine industry professionals and wine industry service providers are beginning to experience some of the business opportunities that the legalization of adult use cannabis is presenting to the wine industry. With the consumer and regional overlap, the emerging cannabis industry is tapping into wine industry talent, sales and marketing strategies, brand strength and investment capital to further their business objectives.
This session will highlight how some wineries and wine industry professionals are seizing the financial opportunities now available in the early stages of legalization. Whether it’s infusing cannabis into products, leveraging your brand and customer base, taking advantage on investment opportunities, or simply looking to transfer your skill set to another industry, these are just a few potential opportunities that cannabis is presenting to the wine industry.
Cannabis sales and distribution will need to adhere to a similar structure that wine is required to observe and given the amount of competition, will experience the same challenges with regard to distributor, retailer and consumer attention. How will small producers compete with larger ones? What kind of incentives work? What are the rules around programming? How do you maximize distributor performance? How do you create “pull” for your brand at the retailer level?
The wine industry has been wrestling with the same questions for years, and what works for one winery may not work for others, but there are solutions that the cannabis industry can adopt and successfully execute.
This session will feature wine and cannabis industry professionals to share their perspective on how to get more than your fair share of attention!
Finish the day visiting with sponsors, exhibitors and other attendees at a networking session featuring selected wines and paired hors d'oeuvres.