This full-day business-focused conference will explore the latest information surrounding the impact of legalized recreational cannabis on California’s wine industry with special emphasis on how the cannabis category performed over the last 18 months. The symposium will feature leaders from both the wine and cannabis sectors who will share their expertise on how the emerging cannabis industry can successfully coexist alongside wine, for the betterment of both industries.
"The Wine & Weed Symposium has evolved over the last 5 years to an incredibly popular business conference, with great topics, exhibitors and, of course, food and wine,” says George Christie, President and CEO of Wine Industry Network. “The best part, however, has always been our presenters, whose insights continuously leave our audience so well informed about how the wine and cannabis industries impact each other—including both opportunities and challenges."
Check out the video above from our last in-person event in Santa Rosa! Use the button below to access 2020's Virtual Symposium Program and Videos.
"I want to congratulate you on such a smashing success with the Wine & Weed Symposium. I honestly think it was one of the best conferences I've been to in a long time. The speakers and the topics were so relevant to what's happening right now, and it was a pleasure meeting so many curious attendees." - Jamie Evans / The Herb Somm
"As I complimented you at the symposium, this year’s event was even more well organized, seemingly more productive for all, and provided even more introductions and synergies. This week alone I am meeting with three new connections from the meeting discussing distribution, sales management, pricing, and new market roll outs. " - Jim Sweeney / Humboldt Distillery
"Wow, what an incredible event! I am still buzzing from the conversations and energy of the day." - Brian Applegarth / Emerald County Tours, California Cannabis Tourism Association
"Amazing networking and business development opportunities as well as learnings from the sessions. Thank you! P.S - The after party w/ tour at Cannacraft was great!" - Derek Stefan / ForceBrands
"Our team had a very positive experience and made some great new partnerships! Thank you again for taking the lead in creating this important dialogue for our industries." - Laura Lasseter / Southern Humboldt Business & Visitors Bureau
"Bill Silver was excellent. BDS Analytics presentation was fascinating & she brought great data to the discussion." - Courtney Prose / Francis Ford Coppola Winery, Vice President of Operations, FCW Winemaking
"We enjoyed ourselves and learned a lot. We will definitely attend next year as well!" - Joy Freeman / Clark Pest Control
"Yet again you have shown what a professionally produced conference should look like. If only the others would follow your lead and step up their game. It was a lovely show and a gorgeous luncheon." - Amanda Ostrowitz / CannaRegs
"We enjoyed our time at the event. We found our conversations with attendees to be very rich and engaging." - Scott Ormerod / Leap Solutions Group, Inc.
The Cannabis and Wine Industries have more in common than what one might see at first glance. Both industries are firmly rooted in Northern California with a major emphasis on agriculture and quality - place of origin / AVA is an also an important differentiator for both categories.
Like the wine Industry, the cannabis Industry will be heavily regulated, and will experience tremendous overlaps with regard to legal, financial, compliance and distribution regulations that the wine industry currently adheres to.
To a significant degree, they also share a common consumer group and the cannabis industry is looking to potentially model the wine industry in areas such as destination marketing, hospitality events, direct to consumer programs and experiential marketing.
As a result, both industries may ultimately wind up competing for consumer attention and dollars in California’s most notable wine regions such as Sonoma, Napa, Mendocino, Lake, Humboldt, San Luis Obispo, Paso Robles, Lodi, Santa Barbara and Santa Cruz counties, as well as the Sierra Foothills and beyond.
Everyone in the wine industry, whether an owner, winemaker, salesperson, hospitality manager, grower, or admin should attend this conference - regardless of whether or not you have specific plans to work in or with the cannabis industry. Cannabis professionals who believe that there are lessons to be learned, and potential collaborative opportunities to be had, from and with wine, should also plan to be attend this educational one-day symposium.
This is an opportunity to learn from experts in both industries about the opportunities, risks and rewards that the evolving cannabis landscape presents.
Before, during and after our presentations, you'll be interacting and engaging with a select group of vendors offering products and services specifically relevant to wineries and grapegrowers interested in expanding into the growing cannabis market.
The Symposium hosts a small, select table-top trade show featuring reputable vendors relevant to both cannabis & wine industry professionals interested in networking with top service providers, products & brands that service both industries.Exhibitor Table-Tops
Raise your company profile, increase your visibility, and maintain maximum exposure with top-level sponsorships and advertising placements available at the Wine & Weed Symposium. The 2021 Symposium offers a unique opportunity for Sponsors to connect with top level winery professionals and industry sales & marketing decision-makers.Sponsorship Information