Wine Industry Network (WIN) successfully hosted nearly 500 people at the first North Coast Wine & Weed Symposium in Santa Rosa, CA. The focus of this business conference was to help the wine industry better understand the cannabis industry and to examine what impact the legalization of recreational cannabis use in California might have on the wine industry.
The 2018 North Coast Wine & Weed Symposium, featuring experts from both industries, will be largely focused on updating attendees on new rules and regulations and discussing the potential impact of canna-tourism on wine. The interactive conference will also be highlighting collaborative opportunities that exist between the two industries and look specifically at wine & cannabis events and what participating wineries experienced as a result. In addition, this year will feature dedicated sessions for cannabis industry attendees to learn from their wine counterparts, specifically on direct to consumer marketing as well as distribution strategies and distributor management.
The Cannabis and Wine Industries have more in common than what one might see at first glance. Both industries are firmly rooted in Northern California with a major emphasis on agriculture and quality - place of origin / AVA is an also an important differentiator for both categories.
Like the wine Industry, the cannabis Industry will be heavily regulated, and will experience tremendous overlaps with regard to legal, financial, compliance and distribution regulations that the wine industry currently adheres to.
To a significant degree, they also share a common consumer group and the cannabis industry is looking to potentially model the wine industry in areas such as destination marketing, hospitality events, direct to consumer programs and experiential marketing.
As a result, both industries may ultimately wind up competing for consumer attention and dollars in California’s most notable wine regions such as Sonoma, Napa, Mendocino, Lake, Humboldt, San Luis Obispo, Paso Robles, Lodi, Santa Barbara and Santa Cruz counties, as well as the Sierra Foothills.
Everyone in the wine industry, whether an owner, winemaker, salesperson, hospitality manager, grower, or admin should attend this conference - regardless of whether or not you have specific plans to work in or with the cannabis industry. Cannabis professionals who believe that there are lessons to be learned, and potential collaborative opportunities to be had, from and with wine, should also plan to be attend this educational one-day symposium.
This is an opportunity to learn from experts in both industries about the opportunities, risks and rewards that the evolving cannabis landscape presents to the North Coast region.
The North Coast Wine & Weed Symposium will host a small, select table-top trade show featuring vendors with products and services relevant to wineries and Grapegrowers interested in expanding into this explosive market.Exhibitor Table-Tops
Raise your company profile, increase your visibility, and maintain maximum exposure with top-level sponsorships and advertising placements available at the North Coast Wine & Weed Symposium. Don’t miss your chance to reach hundreds of wine and cannabis industry professionals beyond the limits of your table-top exhibit space!Sponsorship Levels